The U.S. Open is set to return and as fans, we cannot help but rejoice at the resumption. However, exultations are soon followed by apprehensions as organizers are worried about possible marketing strategies amid the pandemic challenges, and the problems caused by the fact that some of the more popular names have pulled out of [...]
from World Tennis Magazine https://ift.tt/3l7yZtm
Friday, August 21, 2020
The Road Ahead for the Tennis Organizers in 2020: Actions, Merchandising and Interactions
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