The University of Louisiana at Lafayette and more than 20 universities license their own brands of beer. Those deals seem like no-brainers, but they come as the N.C.A.A. grapples with letting athletes strike their own.
from NYT > Sports https://ift.tt/336zfPQ
Friday, November 1, 2019
Beer, Here. The Merchandising of College Sports Leads to Team-Branded Ales
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