Ad spending has slumped in the pandemic, in part over uncertainty about how sports seasons would proceed. With an on-time start, football is poised to capture “a greater share of a smaller pie.”
from NYT > Sports https://ift.tt/3bJhKdB
Thursday, September 10, 2020
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Advertisers Flock to N.F.L. Broadcasts as a ‘Safe Haven’
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