Companies continue to use the Super Bowl platform to promote humanitarian causes either initiated or supported by their brands. It’s a type of marketing that promotes feelings over facts.
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February
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- After a Concussion, Clint Frazier Turns to Bottled...
- Neymar Will Have Surgery on Fractured Foot
- Scott Blackmun Steps Down as Head of U.S.O.C. Unde...
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- Marion Bartoli Is Nearly Back
- I.O.C. Reinstates Barred Russian Olympic Committee
- The Warriors’ 70-Year-Old Truth-Teller
- A Reluctant Team of Free Agents Scrimmages at ‘Cam...
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- As Golden Knights Soar, Las Vegas Stakes Its Claim...
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- Warriors 125, Knicks 111: Warriors Wake From Slumb...
- Russell Wilson Sizes Up the Yankees’ Football Pros...
- On Tennis: I.T.F. Proposes a Huge Makeover for a S...
- Rangers Trade Ryan McDonagh and J.T. Miller, Compl...
- For a Change, the Mets Like Their Pitching Numbers
- Roger Goodell Expected to Fine Jerry Jones Million...
- Lleyton Hewitt, Tommy Haas New Faces On 2018 Power...
- Frances Tiafoe Wins First ATP Singles Title In Del...
- On Soccer: At Manchester United, a Win to Celebrat...
- Tiger Woods’s Comeback Gains Steam at Honda Classic
- Alex Rodriguez Returns to Yankees for Second Year ...
- Without N.H.L., Olympic Hockey Takes Hit in Rating...
- Rangers Trade Rick Nash to the Boston Bruins
- Moments Large and Small in a Memorable Olympics
- With Olympics Over, Team Korea Goes Back to Being ...
- The Airborne Olympics
- Winter Olympics Closing Ceremony Live Updates
- Russians Won’t Get to March Under Their Flag at th...
- At the Olympics, Motherhood Skis Away With a Gold ...
- Rangers Greats Reunite to Honor Jean Ratelle
- On Skiing: For the Moment, Mikaela Shiffrin Is Loo...
- News Analysis: Why People Love to Jump Off Cliffs
- Her Olympic Goal: Find Her Birth Parents
- 2 U.S.A. Swimming Officials Resign Amid Accusation...
- Meet Walter Winans, the Ultimate Two-Event Olympic...
- As Medals Pile Up, Norway Worries: Are We Winning ...
- Aaron Boone’s No. 17? It’s Personal, Not Motivational
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- Giancarlo Stanton Fuels, and Feels, Excitement in ...
- Ex-Dolphin Jonathan Martin Is Detained After Socia...
- South Korea’s Next Generation of Speed
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- Eugenie Bouchard and U.S.T.A. Reach Settlement
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- First Person: How I Became a 37-Year-Old Snowbird
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- Olympic Golds Online, if Not in Competition
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- Russia, the Olympics’ Awkward Guest
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- Sports of The Times: A Hockey Goal and a Medal Tha...
- Olympic Cross-Country Skiers Eat 8,000 Calories a ...
- Rangers Trade Michael Grabner in a Rare Deal With ...
- Women’s Figure Skating Live Results: Russians Look...
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- Who Will Win The Hungarian Ladies Open?
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- Winter Olympics 2018: Medals Table, Results and Sc...
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- U.S.A. Women’s Hockey Live Results: Canada Owns Go...
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- Macau Journal: A Greyhound Racetrack Meets Its Demise
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- An Olympic Figure Skater Who Also Made History for...
- U.S. Wins First Cross-Country Gold Ever
- Reporter’s Notebook: An Olympic Challenge: Eat All...
- Why Mikaela Shiffrin Brought 35 Pairs of Skis to t...
- Feature: What Happens When Athletes Do the Sportsw...
- How to Manage Stress Like an Olympic Biathlete
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- At the Bobsled Track, Women Push for Equality
- Sports of The Times: The Daredevils Above, Their P...
- Rangers Trade Nick Holden to Bruins
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- Women’s Figure Skating Live Results: Russia Has a ...
- Elizabeth Swaney, Viral Olympic Skier, Says She Pu...
- Boîte: Ax Throwing and Beer, a Fun New Combo in Br...
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