from NYT > Sports http://ift.tt/1GjNlhH
Monday, May 18, 2015
In Sea of T-Shirts, N.B.A. Hits All of Its Marketing Notes
The concept, called “shirting,” has been around for decades, but N.B.A. arenas in 2015 may represent a near-perfect blend of allegiance, sports marketing and stagecraft.
from NYT > Sports http://ift.tt/1GjNlhH
from NYT > Sports http://ift.tt/1GjNlhH
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